Nomusa Dlamini's Work at Home Journal
To find the best home based business ideas and opportunities so you can work at home.
Top Secret Tool Builds Traffic
Is it possible that today's internet marketers are missing one of the best, most powerful marketing methods available to them today. Something that is lying right under their noses and still they have overlooked it. Something that is free, yes I said it, "free", and they have missed the opportunity to seize it and use it to it's fullest. There are many methods of promotion available on the internet and off line too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release. Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren't using. A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon. "I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn't buy that kind of result," Dixon says. Yet most netrepreneurs aren't using press releases at all, or aren't using them correctly. This is all about to change. Dixon gives two reasons for this. Many people, she explains, aren't aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release. Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop,distribute and track your press releases. The additional traffic you will receive from the press releases will be welcome and best of all it is free. |
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- Nomusa
Google Pagerank From A to Z
Google Pagerank From A to ZBy David Olsen
If you're a website owner and you're trying to get organic search engine traffic then you've probably heard the term "Google Pagerank". But what is Pagerank and how does a websites pagerank effect search engine rankings? In this article I'll address those questions and try to give you some insight into this often confusing topic.
What is Google pagerank?
Google developed the "pagerank" system several years ago for the purpose of gauging how "important" a web page is. The higher the pagerank, the more "important" Google thinks the webpage is. Google uses this gauge as a part of its ranking algorithm.
Where does pagerank come from?
Pagerank is all about webpages linking to other webpages. You see, every page that Google indexes has a pagerank value associated with it. Every time one page links to another page, a portion of that pagerank value "passes" to the page it links to. Higher ranking pages, pass more pagerank to the pages they link to.
What happens is, when one page links to another page, it's kind of like the page that does the linking is voting for the other page. So to get pagerank to your webpage, all you have to do is get other pages to link to it.
Pagerank is really just a mathematical calculation that determines how "important" a webpage is based on how "important" the pages that link to it are.
A crucial point here that is often misunderstood is that pagerank is passed on a page by page basis. Many webmasters assume that a sites pagerank is determined by its home page. While it's true that the homepage is often the highest ranking page within a website, it doesn't have to be. Any page on a given website could rank higher then the homepage.
The myth that the homepage will have the highest pagerank comes from the fact that many webmasters (especially old school webmasters) participated in reciprocal linking programs where they would exchange links to each others homepages. So, by default, the homepage wound up with the highest pagerank simply because it had the most links pointing to it.
So how will my pagerank affect my search engine rankings?
Pagerank is simply not as powerful as it once was. There was a time when all you had to do to rank well was to get enough websites to link to you and you could dominate virtually any listing you wanted. Today, the ranking algorithm is much more complex. Many other factors are taken into account. However, pagerank does still play a reasonably important roll so getting backlinks is still a major task in the search engine optimization world. It's just that the way we go about getting those links has changed.
How do I check a sites pagerank?
Google offers a free toolbar that you can download and install on your machine. One of the things this toolbar does is to display the Pagerank of whatever webpage you're looking at.
One final note, my recommendation is to never worry too much about Pagerank. Build your website to the best of your ability; create well written, compelling web pages and you'll get backlinks naturally. Further, take some of your better articles and submit them to a few article directories - include a resource box which links back to your site and you'll get some excellent backlinks pretty quickly. Just stay away from reciprocal linking campaigns, whatever benefit they once had is long gone.
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Google AdSense and AdWords - Like Yin and Yang
By: Nicholas LaPolla
Many websites include a section or two with the "Ads by Google" above it or below it. These are ads displayed via Google's AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.
AdSense - The Yin: Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either "reading" the page, or taking a look at the search term that was typed into Google Search. It can "Sense" which ads in the system are relevant to the content or search and display them - thus: "AdSense." Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser's bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first. Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone's web page, Google pays the website owner a portion of the payment for each click. The term "monetizing" your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website's HTML (if your site is not popular, learn about SEO - Search Engine Optimization - from sites like AcmeWebResources). The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser's ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense. You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site. The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google. The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget. What if you can't afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget. A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.
Author Bio
Nicholas LaPolla has been a web applications developer for 11 years. He created www.AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on web design, website seo / internet marketing, and working to make money online.
Article Source: http://www.ArticleGeek.com - Free Website Content
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Top ten Reasons to own an Ezine
Establish yourself as a trustworthy professional. individuals search on-line for data and can look to you, as a theme matter professional, to produce it to them. hebdomadally (or no matter schedule works) provides a chance to make on this, whereas reinforcing your complete.
Build a relationship with the individuals on your list. it is common data that individuals prefer to get from people they like. By victimization ezines to attach with readers in their homes, you'll develop a relationship of familiarity and trust. make certain to share to a small degree regarding yourself or your company in each issue, whether or not it's associate degree report, event, or worker spotlight.
Keep in bit with prospects and shoppers. thought ought to run to eventually developing 2 ezines: one for prospects and one for shoppers, as every need totally different data. this is often an excellent thanks to apprise your readers of weekly specials or coming product launches, provide new articles or client stories, and supply links (or urls) to updated FAQs, blogs and splash pages.
Drive traffic to your web site or journal. As noted in #3, bear in mind to indicate to new journal posts or different changes to your web site with links on to those pages. cue readers of your on-line news report archives. Promote special sales (maybe with discount coupon codes just for subscribers) with a link to the sales page. Use links to show your ezines and newsletters into 'silent salespersons'– driving traffic to your web site and building your lists round the clock.
Build content on your web site. build a habit to adding your ezines associate degreed newsletters to your web site in an archive space. This serves a many necessary purposes:
Visitors will scan a problem or 2 to see if your ezine are going to be of interest to them, that might facilitate to extend sign-ups and potential sales.
If you optimize your article placements, you'll not solely build your web site 'meatier', however you may additionally bring new traffic from the search engines.
Get feedback from your readers. build it straightforward for you to remain connected with prospects and customers and the other way around. raise them to require action and investigate your articles and offers. Conduct polls and surveys. begin a 'Letters to the Editor' column in your ezine. Feedback permits you to fine tune your messages, target your selling, and expand your product. it is also nice for relationship building!
Develop associate degree data product. If you deliver your news report once per week and embody 2 articles, at the top of a year you will have 104 well-researched articles in your portfolio! decide the best-of-the-best and switch them into a bonus ebook for opting-in to your list, tolerate transfer sites to make your list, or sell in PDF-format!
Grow your list. Let your ezine subscribers work for you. make certain to cue your readers that it's okay to forward your news report to anyone they'd like. additionally, it is important to incorporate sign-up directions for those that received your ezine from infective agent selling strategies. an easy line titled, 'Get Your Own Copy of XXXXXX', with a link to your squeeze or opt-in page is all it takes!
Gather demographic information. By giving surveys, feedback forms, and niche reports, you will be able to get valuable data regarding your prospects and customers. Learn what makes your readers tick, the way to higher serve them, and the way to allow them what they need. ensure they become repeat customers!
Save money! All of the on top of advantages of publication associate degree ezine ar free or virtually free. the tiny price of a top-rated ezine publication system is nothing compared to the value of brochures, business cards, advertising, unsolicited mail, pay-per-click or different suggests that of promotion. Not solely that, however somebody should manage that production! as a result of your news report is delivered on-line, you'll grow your list to be as massive as you wish without fear regarding the expense. Bottom line − it's well-tried that email selling is that the most efficient selling answer for firms rather like yours! http://www.getresponse.com/index/MusaD24
15 Tested and Proven Ways to Build Your Subscriber List
A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned. What are the best ways to build a list? We’ve collected the top 15 to share with you today.
The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say
With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader's preferences.
As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.
Take a look at the 15 tips we’ve collected to help you build your email marketing list:
- Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.
- Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.
- Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.
- Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.
- Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.
- Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.
- Include a call to action. Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.
- Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.
- Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.
- Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.
- Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.
- Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.
- Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.
- Guest post on popular blogs. Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.
- Collect email addresses at offline events. Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.
It’s time to get started.
Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list.
Want more? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for our free course, log into your GetResponse account or go to here
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